Hello! I'm Jodi
I specialize in building marketing foundations in underdeveloped environments — creating clarity, structure, and measurable growth. My work spans demand generation, content strategy, GTM planning, and cross‑functional leadership. I’m hands‑on, data‑driven, and comfortable owning strategy and execution end‑to‑end.
Jodi Wright
MARKETING STRATEGY & DEMAND GENERATION LEADER
I build scalable growth engines, clarify GTM strategy, and deliver measurable pipeline impact for high‑growth SaaS companies.
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EXPERIENCE
2025-2026
Global Marketing Operations Manager
AgroFresh
At AgroFresh, I led global marketing operations and demand programs for a company known for its post‑harvest and near‑harvest freshness solutions. My work centered on improving how we engaged growers, packers, and retailers across long, technical buying cycles—strengthening segmentation, elevating campaign performance, and aligning regional teams across APAC, EMEA, LATAM, and North America. During this time, I also improved email performance through more intentional targeting and testing, increasing open rates by 18% and click‑through rates by 6%.
2023-2025
VP, Demand Generation
Atria Wealth Solutions
At Atria, I led demand generation for a national independent broker‑dealer, building programs that strengthened lead quality, improved marketing ROI, and supported the firm’s recruiting and growth priorities. I partnered closely with Sales and senior leadership to shape content, media strategy, and campaign direction, using data to clarify where to focus and how to improve conversion across the funnel. During my time there, I elevated the quality and consistency of our inbound engine—improving lead volume by more than 27%, tightening targeting, and producing content that resonated with the advisors we aimed to recruit.
2021-2023
Content Marketing Manager
Procede Software
At Procede, I led content strategy and demand‑driven marketing for a SaaS platform serving heavy‑duty vehicle dealerships, building a more consistent and scalable content engine. I improved webinar performance by more than 30%, increased organic engagement through targeted content development, and strengthened alignment with Sales to support pipeline creation. These efforts helped clarify our value story and created more predictable, higher‑quality inbound activity.
2018-2020
Zest Dental Solutions
Digital Marketing & CRM Specialist
At Zest Dental Solutions, I owned digital marketing and CRM strategy for a global dental implant brand, focusing on how to better engage clinicians and distributors across multiple channels. I modernized our email and event marketing approach, strengthened Salesforce adoption within the sales team, and improved the overall quality of our digital programs. During this time, I also rebuilt our email strategy with more intentional testing and segmentation, which significantly lifted engagement by more than 20% and made our campaigns far more effective
2017-2018
Senior Marketing & Communications Specialist
Cetera Financial Group
At Cetera, I supported demand generation and marketing operations for one of the largest independent broker‑dealers in the U.S., helping strengthen how we attracted and engaged financial professionals. I partnered closely with Sales and Recruiting to activate content, improve CRM workflows, and optimize paid programs, ultimately contributing more than $21M in influenced pipeline through improved targeting, nurture design, and campaign execution. During this time, I also helped scale our digital programs and elevate the quality and consistency of our inbound engine, ensuring higher‑intent leads reached the right teams faster.
2015-2017
Marketing Manager
eSUB Construction Software
At eSUB, I managed the marketing function for an early‑stage construction tech company, building demand generation, digital advertising, and CRM programs from the ground up. I implemented Pardot and Marketo, integrated them with Salesforce, and launched campaigns that increased inbound demo requests by more than 40%. I also developed partner‑driven programs and a customer review strategy that boosted credibility and contributed to meaningful revenue growth in a fast‑moving startup environment.
SKILLS
Marketing Strategy & GTM Planning
Content Strategy & Messaging Development
Cross-Functional Leadership & Alignment
Demand Generation & Pipeline Growth
Marketing Operations & Automation
(Salesforce, Marketo, Eloqua, Pardot)
Data-Driven Decision-Making & Performance Optimization
EXPERTISE
Growth & Demand Strategy
I build programs that drive measurable pipeline impact—using segmentation, multi‑channel activation, and funnel optimization to improve conversion and accelerate revenue.
Marketing & Operations Systems
I strengthen the infrastructure behind growth by improving Salesforce and MAP integrations, refining lead management, and creating reporting frameworks that give teams clarity and direction.
Content, Messaging, & GTM
I develop narratives, content strategies, and GTM programs that align product, sales, and marketing—ensuring teams tell a consistent story and prospects understand value quickly.